Internet Advocacy Roundtable:
Online Advertising Strategy for Advocacy Campaigns
Internet Advocacy Roundtable
Americans spend more than a third of their media consumption time online, yet advocacy campaigns rarely spend more than one or two percent of their advertising budgets online. Even accounting for the lower costs of online advertising, this just doesn't make sense.
Online advertising is not just good for mobilizing activists and raising money, it is good for persuasion and setting policy agendas. The private sector gets this, but the policy and political sectors lag behind.
Join us on Thursday February 21 for the Internet Advocacy Roundtable as we discuss the strategic benefits of online advertising and tactics that work. In addition to our panel of strategists, we have invited several representatives from leading online outlets that sell advertising opportunities to help you drill down into what online advertising strategies and tactics that will work best for your organization.
Speakers:
Michael Bassik, MSHC Partners
Judith Freeman, New Organizing Institute
Justin Perkins, Care2.com
Colin Delany, ePolitics.com
Alan Rosenblatt, Center for American Progress Action Fund
1333 H Street, NW, 10th Floor
Washington, DC 20005
Directions
One block from the McPherson Square Metro station (Orange/Blue lines). Exit on 14th Street, NW side. Walk one block south to H Street, NW. Turn left onto H Street, NW. Enter on left side of street, just after the Cosi.