Internet Advocacy Roundtable:
Online Advertising Strategy for Advocacy Campaigns

Michael Bassik is the Vice President of Interactive Marketing at MSHC Partners. Under Michael's leadership, MSHC Partners has executed more than three hundred online marketing campaigns on behalf of clients including the Democratic National Committee, the United Nations Foundation, the American Cancer Society, and MoveOn.org. A graduate of the University of Pennsylvania and American University's Washington College of Law, Michael was named a Campaigns & Elections Rising Star in 2006, is a frequent guest lecturer at universities across the country and has been featured in The Washington Post, The New York Times, The Los Angeles Times, The International Herald Tribune, MediaPost and Advertising Age.

Judith Freeman is co-founder and Chief Executive Organizer of the New Organizing Institute. Before joining the NOI full-time, Judith Freeman was the Senior Political Strategist in the AFL-CIO’s Political department. Previously, she was the Director of Information Technology for Working America at the AFL-CIO. During the 2004 presidential election, she worked for the Kerry campaign at national headquarters as an online organizer, playing a key role in mobilizing hundreds of thousands of volunteers nationwide. She has consulted to several political and non-profit campaigns on Internet strategy and membership data management, including Casey for Senate, Angelides for Governor and the Wilderness Society. Before combining her two passions of organizing and technology, she worked for 5 years as a Network Engineer and Systems Programmer for the Network Security Center at the University of Chicago where she also organized for human rights campaigns.

Justin Perkins is Product Manager & Director of Nonprofit Services for Care2.com. Justin is a social entrepreneur, accidental techie and former State water resources administrator for a major watershed in Colorado, joined Care2 in January 2006. Justin helps nonprofits with marketing strategies to reach Care2's audience of 8 million members and also helps develop new web tools for Care2 to help nonprofits to do marketing and fundraising. Justin launched the frogloop.com community of best practice for nonprofit online communications. He also co-founded and helped grow the Washington, DC chapter of NetSquared -- a national movement focused on technology and social change.

Colin Delany is founder and chief editor of epolitics.com, a site that focuses on the tools and tactics of Internet politics and online political advocacy. Epolitics.com received the Golden Dot Award as “Best Blog - National Politics” at the 2007 Politics Online Conference. Delany cut his political teeth in the early ’90s in the Texas Capitol (where politics is considered a contact sport) and began working in the online political world in 1995. In 1999, he helped to start a targeted search engine for politics and policy, which he rode into inevitable oblivion during that first Internet boom and bust. Since then, Delany has worked as a consultant to help dozens of advocacy campaigns promote themselves in the digital world. He also plays bass in a rock and roll band.

Alan Rosenblatt is the Associate Director for Online Advocacy at CAPAF. He is a frequent speaker and author on digital media, advocacy, and politics, including social networking, blogging, grassroots, and mobile advocacy strategies. He is the founder of the Internet Advocacy Center; an adjunct professor at Georgetown, Johns Hopkins, and American Universities, where he teaches Media and Politics in the Digital Age, Internet Politics, Digital Political Strategies, and Internet Advocacy Communications; a blogger at TechPresident.com and DrDigiPol.com, and a Fellow at George Washington University's Institute for Politics, Democracy, & the Internet. Alan is also a founding team member of Media Bureau Networks, a pioneer in streaming media services; a contributing editor to PoliticsOnline.com; serves on the editorial boards of several scholarly journals dedicated to the study of the Internet, politics, and government; and is a member of the Board of Directors for E-Democracy.org. He taught Political Science at George Mason University for nine years, where, in 1995, he launched the first-ever cyberpolitics course. With MBN, he webcasted live coverage of the 2000 presidential conventions. In 2001, he served as Vice President for the Online Advocacy Services division at Stateside Associates. From 2003 to 2005 he served as Director of Training Programs at e-advocates. Alan has a Ph.D. in Political Science from American University, an M.A. in Political Science from Boston College, and a B.A. in Political Science and Philosophy from Tufts University. He lives in Arlington, Virginia.

About the Internet Advocacy Roundtable
The Internet Advocacy Roundtable is a monthly forum brought to you by the Center for American Progress Action Fund. We feature in-depth discussions about digital technology strategies for advocacy and policy campaigns. We strive to help the advocacy community use digital technology more effectively and provide a gathering for those working in this space to network and learn from their peers. Our speakers are drawn from experts in the field and our audiences typically include many other experts, as well as people new to the field. The format is designed to maximize discussion time. As a result, we have consistently lived up to our reputation that our speakers will learn as much from the audience as the audience learns from the speakers. The Internet Advocacy Roundtable was launched in August 2005 and now carries on the tradition of our earlier Online Progressive Advocacy Network (OPAN) series.

Click here for an archive of videos and materials from past Roundtables.