Internet Advocacy Roundtable: Reaching Diverse Audiences Online

Identifying your audience is a first step to any advocacy campaign. After that, you have to figure out how to reach them.  Are they online? Where? Are they using SMS or Twitter on their mobile phones? What blogs do they read? What social networks and social media websites do they use? And where else online do they gather? Different audiences gather in different places, online and off. Answering these questions will determine the strategies and tactics you use to reach them.

Join us for the June Internet Advocacy Roundtable as we bring together a panel of experts who are in the trenches, targeting diverse audiences.

Speakers
Barry Jackson, AARP
Kristin Koch, NARAL
Adolph Falcon, Alliance for Hispanic Health

Bios

Barry Jackson has spent over a decade in the government-relations arena working in various capacities on political campaigns, in lobbying and on issue campaigns. At the AARP, he is responsible for recruitment, education, and mobilization of activists in the growing AARP online advocacy program. A graduate of the University of Memphis, Barry has spent time working as a lobbyist in Tennessee, as a regional coordinator and lobbyist in nine Southern states, and for national health-care organizations organizing online and offline grassroots networks and advising on national and state issue campaigns. An enthusiastic convert to the potential of online advocacy, Barry was tapped by the American Cancer Society to lead the effort to establish that organization's online advocacy program. Before his tenure as Online Advocacy Manager at AARP began, Barry worked for the Lance Armstrong Foundation, where he was responsible for establishing a national grassroots structure focused on achieving policy change through the application of community organizing strategies integrating both online and offline activities.

Kristin Koch is the Deputy Director of Communications for Online Strategies for NARAL Pro-Choice America. During Kristin’s eight years at NARAL, she doubled the email list size and spearheaded online campaigns around the March for Women’s Lives, the 2004 presidential elections, Supreme Court vacancies, and achieving over-the-counter access to Plan B ®. Before joining the world of progressive politics, Kristin did historical research. Kristin hails from upstate New York and graduated from Trinity College in Hartford, CT with a degree in American Studies.

Adolph Falcon is Vice President for Science and Policy for the National Alliance for Hispanic Health.

Want to see past Roundtables?
Click here for our video and resource archive from past events.

Directions

One block from the McPherson Square Metro station (Orange/Blue lines). Exit on 14th Street, NW side. Walk one block south to H Street, NW. Turn left onto H Street, NW. Enter on left side of street, just after the Cosi. Two blocks from the Metro Center Metro Station (Red/Orange/Blue lines). Exit on 13th Street, NW side. Walk north on 13th Street to H Street. Turn left on H St. (keep New York Avenue Church to your left). Entrance is next building after Cafe Mozart.